Analytics dashboard adds location, download data

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The federal government’s web analytics site, analytics.usa.gov, now features location information, metrics on downloaded files and a deeper view of traffic to federal websites.

The federal government’s web analytics site, analytics.usa.gov, now features location information, metrics on downloaded files and a deeper view of traffic to federal websites.

Created by the Digital Analytics Program and 18F in March, analytics.usa.gov provides  web  analytics that help government agencies understand how people find, access, and use government services online.

In addition to top visited pages on federal websites and visits by device, browser and operating system, the analytics.usa.gov dashboard now has two new location sections that show the U.S. cities providing the most visitors and the percentage of visitors from the U.S. and other countries.

Also new is a column showing (and linking to) the most frequently downloaded files from government websites, such as PDFs of citizenship applications or information on replacing a lost Social Security card.

Visitors can now also download data beyond what is displayed on the dashboard. Users can get CSV or JSON files of the ‘long tail’ of the dashboard data, including  thousands of rows of additional traffic information. It even offers data on the pages that have at least 10 visitors in real-time and the domains that have received at least 1,000 visits in 30 days.

According to pulse.cio.gov, so far 45 percent of federal government domains currently participate in DAP. Currently, web traffic is collected from around 400 executive branch government domains, across over 4,000 total websites, including every cabinet department.

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