Getting facial recognition right

GettyImages/ Monty Rakusen

 

Connecting state and local government leaders

To realize the benefits of facial recognition while maintaining ethical integrity, agencies must ensure systems' accuracy, security and resistance to bias.

Privacy concerns around the use of biometrics, particularly facial recognition, often stem from ambiguous consent and transparency issues.

We believe organizations must have facial recognition policies and procedures that are clear and consent-based. They should have easy opt-in and opt-out options and be transparent about what information is being collected and how it is being used. This enables users to “own their identities” and helps them feel secure in how organizations are using their data.

We also believe, however, there is one exception where the consent-based approach should not be binding -- and that is for specific homeland security, law enforcement and public safety use cases. U.S. federal agencies and law enforcement operations have had some great successes with facial recognition, and we believe few would question the integrity or permissibility of these.

Consider the example of New York City detectives using facial recognition to identify a man who, in 2019, left a pair of potential bombs in the Fulton Street subway station. With facial recognition it took only one hour to identify the suspect -- a process that previously would have taken several hours or days -- and perhaps have been too late.

Still, many privacy and human rights advocates believe facial recognition should be banned altogether as a violation of a person's right to privacy. After all, a person's “faceprint” is a form of personal data.

Is there a way to realize the benefits of facial recognition while maintaining ethical integrity? The answer is yes -- by putting the proper guardrails in place:

  • Never rely on an algorithm to be the ultimate arbiter.  Final decisions on whether a person captured on video is the same person being presented should always be made by a human. Facial recognition can be used to narrow a list of possible suspects, but it should never be the be-all and end-all; rather it is just one piece of the puzzle. Keeping human beings in the loop can help rectify inaccurate results and prevent system performance issues. Similarly, facial recognition capabilities can supplement eyewitness identifications in criminal investigations, which are notoriously prone to error. As the Fulton Street subway incident demonstrated, the best results tend to happen when humans and machines work in tandem.
     
  • Ensure the facial recognition system has a reputation for accuracy. The National Institute of Standards and Technology regularly evaluates facial recognition systems for levels of accuracy, which can exceed 99%. Selecting an algorithm with a high NIST rating is an obvious way to identify a valid system.
     
  • Maintain the utmost security. Government facial recognition use cases extend beyond areas like homeland security, law enforcement and public safety, to granting government workers access to buildings, remote systems and more. Given that agency employees often have access to highly sensitive information, facial recognition systems can deliver superior speed and convenience combined with the utmost security.

    Additionally, agencies must ensure the data storage solutions supporting their facial recognition systems leverage the most accurate, secure and privacy-protective technologies available. Also, organizations should follow best practices from the private sector, such as retaining data for only the minimum amount of time needed. This can help prevent “function creep” -- or the gradual widening of a technology use beyond its original intended purposes.
     
  • Guard against discrimination. Facial recognition algorithms can inadvertently support discrimination if they are not “trained” on very diverse populations including people of different genders, ethnicity, racial background, national origin and more. This is extremely important, because if an algorithm is trained in only one type of facial morphology (for example, Caucasian male), it may be more prone to generalizing features of other morphologies and failing to accurately distinguish between two or more individuals.

Facial recognition can play a huge role in homeland security, law enforcement and public safety, as well as physical and information security. Despite its privacy and accuracy challenges, we believe the solution is not to ban facial recognition, but to put in place the necessary safeguards. Evaluating and updating these guardrails will require constant work as technology continues to advance. And it will require an ongoing, transparent conversation with independent human rights experts and civil society organizations to ensure privacy and consent obligations are always upheld and maintained.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.