Hughes unveils new government hook

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Satellite company also announces new brand and ownership structure.

Hughes Network Systems has unveiled a new name that reflects changes to its ownership structure, and has launched new managed services offerings for both government and private sector clients.

HughesNet is the new name for the service brand, replacing DirecWay, according to company announcements issued today. DirecTV, which had held 50 percent ownership in Hughes, sold its portion of the company earlier this year to Hughes Communications. Hughes Communications is about 70 percent owned by a firm called Apollo, and the rest is public stock.

HughesNet Managed Network Services provides high availability networks, optimized networks and continuity of operations services. Tony Bardo, who recently left Qwest to join Hughes as assistant vice president of government solutions, said the company believes there is a market for continuity of operations services that do not rely on the same ground-based networks as the main networks they are intended to supplement.

"The goal is to take all of our products and services and position them in the government market," said Mike Cook, senior vice president of sales and marketing at Hughes. "Up until now we've been looking at a relatively narrow part of the government's requirements.

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