A Complex Portrait of Rural America

Roscoe, New York.

Roscoe, New York.

 

Connecting state and local government leaders

New Census data show that the real differences between the city and the country may not match up with popular perception.

That rural-urban divide you’ve been hearing about? It happened back in 1920, when the number of Americans who lived in cities overtook those who lived in the countryside.

In the years since, urban centers have ballooned in population, while the spaces in between have housed roughly the same number of residents. As cities became the nation’s economic powerhouses, drawing folks from all around the world, older, whiter rural America has felt left behind—overshadowed, economically and culturally, by the urban elites, and passed over in favor of the “undeserving” urban poor.

With the election of 2016, the dam holding back this mounting tide of rural resentment has broken, and in its wake we have two Americas cast upon opposite ends of the political spectrum. Donald Trump, perhaps the most citified candidate in American political historyran a campaign that denigrated cities and the people who have historically lived in them. But it worked—and he won the votes of rural U.S. counties (and some small urban ones) overwhelmingly. Hillary Clinton, who dominated big cities and grabbed the national popular vote, still lost the election.

Who were the rural Americans that were instrumental in creating the current political reality? Joining a chorus of conversations on this topic comes the Census Bureau, bearing fresh data that helps paint a clearer, more nuanced picture of this famously aggrieved segment of the American population.

Below are some key themes that emerge:

This Group Isn’t Monolithic

The Census defines “rural” as anything that exists outside of “urban clusters” with upwards of 2,500 residents or “urban areas” with 50,000 or more.

Around 78 percent of residents in these areas identify as white. The remaining segment contains a mix of races and ethnicities—Native Americans, African Americans in the South, and Mexicans near the US.-Mexico border, along with seasonal workers from other parts of Latin America. Some rural counties in Texas, North Carolina, Idaho, and Kansas have large concentration of immigrants. In Gaines County, Texas, for example, foreign-born residents make up 24 percent of the population. What’s often overlooked is that these sub-groups have their own set of economic and social challenges that are seldom discussed in the larger conversation about rural neglect.

They’re Not Farmers

Only nine percent of rural workers are in agriculture, while 12 percent work in manufacturing, A larger share work at schools, hospitals, or in someone’s home as a caregivers—not on the farm. Some 22 percent are employed in the education and health services industry.

Most Live in The East, Not The West or Midwest

Sixty percent of the rural population lives east of the Mississippi, and almost half lives in the South. The most rural states aren’t lonely and lightly populated Alaska or Wyoming but two New England states: Vermont and Maine.

The map below shows the concentration of rural residents in each state:

(The Census Bureau)

Economically, Rural America Is Complicated

Overall, rural families are earning as much as urban ones. Median household income in the country is $52,386, compared to $54,296 for city families. But rural poverty levels are lower—only 13.3 percent compared to 16 percent in cities.

Under this broad pattern, however, there are some regional discrepancies. In the Northeast and Midwest, for example, the earnings tally flips: A rural family is likely to make more in median income than an urban one.

Homeownership is Higher

In America, owning a home has long been the primary way to build wealth. And in that regard, rural America is set, with a homeownership rate of 81 percent. Urban areas only have a 60 percent homeownership rate.

It’s cheaper to buy a home far away from the city, where the national affordability crisis is amplified. But there are also demographic forces behind this. Rural Americans skew older (with a median age of 51, compared to 45 years for city folks), and older people are more likely to be able to afford a house. So are married households, and the countryside is chock full of those. Rural America is also whiter than regular America. And it’s well-known that the barriers to homeownership have historically been and continue to be lower for this segment of the population.

Below is a breakdown of homeownership rates for completely rural counties (with 100 percent of the population living in rural areas), mostly rural counties (50 to 99 percent) and mostly urban (less than 50 percent) ones. The deeper red the county, the higher its share of residents who own homes:

In a blog post, Census researchers write that “the rural population is not the same everywhere except in its distinction of not being urban.” There, in what’s supposed to be a technical definition of “rural,” lies an unintended political statement: Whatever the city is, the country is not. But as the data suggests, that’s more a perception than reality.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.