When Hurricane Warnings Are Lost in Translation

People evacuate Miami ahead of Hurricane Irma.

People evacuate Miami ahead of Hurricane Irma. Shutterstock

 

Connecting state and local government leaders

With Irma looming, organizations are hitting some roadblocks in getting information out to Floridians who don’t speak English.

In any crisis situation, there’s preparation and then there’s reality. First responders and government agencies can train volunteers, put an action plan into place, and get everything as ready as it can possibly be. But then the hurricane hits.

For many of Miami-Dade’s 2.6 million residents, one of Hurricane Irma’s very present realities is language. According to the most recent American Community Survey, 72.8 percent of the area’s population speaks a language other than English at home—for 64 percent, that’s Spanish.

When a language community is this large, the easy answer to “How will they get lifesaving information in a language they understand?” is “From each other.” But while Spanish may be the language of choice in Miami, it’s not in Washington, D.C., where the American Red Cross, the Federal Emergency Management Agency (FEMA), and other first-responder and aid organizations are based. These organizations operate in English first, which can be an added challenge to getting word out.

To communicate in Miami-Dade, the American Red Cross has partnered with Translators Without Borders, an international NGO based in Danbury, Connecticut. According to Amy Rose McGovern, Translators Without Borders’ director of External Affairs, 200 volunteers around the world are rapidly translating tweets and Facebook posts from English into Spanish, Haitian Creole, French, and both Brazilian and European Portuguese.

Translators Without Borders has been around since 1993, so the organization is well-prepared to help in any crisis. But they’re stretched thin right now, working with the British Red Cross to help Irma victims in the Caribbean, with the Mexican Red Cross to assist after last night’s earthquake, and with the International Federation of Red Cross (IFRC) for everywhere else.

All these recent disasters have also damaged the translation industry itself. Melissa Gillespie, a spokesperson for the translation-marketing research firm Common Sense Advisory, says between 6 and 10 percent of America’s translators and interpreters live in Irma’s path. And don’t forget about all the translators in Hurricane Harvey’s path—not just for Spanish, but for Haitian Creole and Brazilian Portuguese, as well—says Bill Rivers, the executive director of the Joint National Committee for Languages. When hospital workers, shelter volunteers, and others don’t speak someone’s language, they’re trained to work with on-site or telephone interpreters. But “the challenge is that local translators and interpreters are just as affected as everyone else,” Rivers says. “In major disasters, relief agencies need to find additional folks to help out.”

Fortunately, even if Houston and Miami’s translators are out of pocket, their work still contributes toward the plan. “As part of our preparedness measures,” McGovern says, “we are gathering what hurricane-relief content we already have in our repository that can be repurposed, while the teams are translating simple messaging on hurricane preparedness.”

In the translation industry, this is called “translation memory”: prior words and phrases that a computer program remembers from work you’ve translated before. When the program finds overlap with a new document, tweet, or post, it provides existing translations. During Hurricane Matthew, Translators Without Borders translated information about flooding and aftermath disease into Haitian Creole, and has since shared these translations with IFRC. From Matthew and Typhoon Haiyan, there’s translation memory for flooding, rebuilding, and landslides. From the 2015 earthquake in Nepal, there’s a Nepali crisis-terms database for first responders with phrases like “Are you okay?”, “What hurts?”, and “Do you need help?” Translators Without Borders is currently expanding this database into other languages.

While translation memory helps first responders with recurring concerns, everyone in Irma’s path still needs to know where to go, when to go, and how to go. With past mass evacuations, a lack of translation has cost lives. During Hurricane Katrina, the National Council of La Raza, now UnidosUS, claims that in Gulfport, Mississippi, evacuation updates never went out in Spanish or in Portuguese. As a result, 70 to 80 limited-English-proficient people didn’t know that they needed to leave and died.

Again, the fact that Spanish is so widely spoken in Miami may prevent a similar occurrence here: Univision and Telemundo are disseminating information. For Haitian Creole, in-language radio stations are doing the same. But the problem isn’t that the people of Miami don’t understand each other. The language barrier is between Miami and everybody else.

To bridge any barrier with the State of Florida itself, FloridaDisaster.org, the Florida Division of Emergency Management’s website, has weather updates in English, French, Spanish, and German. But try to find a shelter, and it’s English only: Somehow, the current translations have left Florida’s shelter-location list out. The site’s non-English versions are also riddled with broken links. Systran, a Seoul-based company that has translated FDEM’s site since 2006, says the problem comes from the site’s use of iFrame, a common HTML-coding method used to layer information on a page. (FDEM was not yet able to provide further details at the time of publication.)

To Systran’s credit, iFrame is common but difficult for any automated translation software to take words from. The industry is looking for a fix, but it won’t be here before Irma. As with the diminished supply of translators, what people plan for before a crisis and what reality looks like during one can’t always align—no matter how hard translators and responders try.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.