A Georgia City's Tech Fix for Water Cost Savings

Roswell is home to roughly 900 acres of park land.

Roswell is home to roughly 900 acres of park land. City of Roswell

 

Connecting state and local government leaders

Water usage and costs have decreased between 55 and 57 percent in Roswell, located north of Atlanta.

Four years ago, irrigation in Roswell, Georgia, looked something like this: sprinklers across the city’s 900 acres of park land would run for 15 minutes, regardless of whether the grass was in need of water. Once or twice per week, staff members would visit each park to check saturation levels, according to Mark Holder, the city’s sports turf and parks coordinator. The system worked, but wasn’t particularly efficient.

In 2014, Holder came upon a better method: a friend working at the University of Georgia had been using UgMO, a wireless soil moisture monitoring system, to irrigate sports turf.

UgMO—which stands for underground monitoring—regulates water usage by measuring soil moisture, temperature and salinity in real time on a zone-by-zone basis and then irrigating, or not, based on the numbers. The company works with homeowners’ associations, universities, hospitals and a handful of cities and counties, including Sacramento, California; Boca, Florida and Phoenix.

Holder was intrigued.

“I went up there and looked at it and saw the value in it,” Holder said. “We brought it here and implemented it with the blessing of our city council, and it’s been really good for us ever since.”

Since installing the system in 2014, the city of Roswell has decreased its water usage and costs by an average of 55 to 57 percent, Holder said. (Thirty to 80 percent is standard, according to UgMO.) Employees can monitor soil moisture from their computers or smartphones, which saves time and gas money by eliminating the need to visit parks in person. The location-specific data helps the city develop comprehensive management strategies for individual areas and to better time fertilizer applications for optimal nutrient uptake.

But the most measurable outcome is decreased water usage, Holder said.

“We have a moisture percentage that we want in our soil. It varies by the ballfield type or if it’s a memorial garden or the town square,” Holder said. “There’s a wireless sensor in the ground that sends real-time readings to the irrigation clock and lets us know where we are on that moisture scale. If it needs watering, it waters automatically. If it falls within that scale, it doesn’t water, and that’s where we’re seeing the savings.”

The city’s total savings amount to more than 20 million gallons of water and roughly $297,297, according to UgMO estimates. Roswell pays for the service by splitting those cost savings with the company, though other customers use a fixed-price service agreement with guaranteed savings—meaning UgMO guarantees that customers won’t pay more for the system than they’ll save on their water bills.

“We’re thrilled to partner with a municipality so clearly striving to be at the forefront of water conservation,” Mark McCarel, UgMO’s chief operating officer, said in a statement. “No strangers to the delicate balance between water conservation and essential landscape health, Mark and his team sought out innovative ways to ensure they were using water in the most efficient way possible. Staying on the cutting edge of this technology certainly paid off in this case, reducing the city’s water bills, conserving millions of gallons of water and saving hundreds of thousands of dollars.”

In Roswell, officials have the city’s share of the profits to invest in new equipment and hire more staff. Feedback from residents has been generally positive, Holder said.

“People are really interested in the technology,” he said. “Water is such a hot-button issue, so the fact that we’re saving not only gallons but dollars is helpful to us.”

Maintaining the pristine condition of the city’s athletic fields is another plus, McCarel said.

“Looking at it from an agronomic perspective, the data delivered by the platform allows the city of Roswell to create the best field conditions possible for its residents,” he said.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.