Majority of applicants say they’d use AI agent to navigate public benefits processes

Olena Malik via Getty Images

A new survey from Salesforce found that 87% of respondents would use an AI agent. Many of the public feel interactions with government agencies can be challenging and leave behind billions of dollars in unclaimed benefits because of it.

After years of delays and blown deadlines, driver’s licenses and identification cards as of May 7 will be required to be REAL ID compliant, creating potential long lines and backlogged applications for state Departments of Motor Vehicles, which issue the cards.

While traditionally held back by legacy technology and outdated processes, some DMVs are embracing new technology to try and speed up some of their numerous functions. That includes California, which has leaned on artificial intelligence and other emerging technologies to speed up the time needed to apply for a REAL ID from 35 minutes to just seven minutes.

As residents navigate various complex processes with state and local government agencies, including benefits and unemployment insurance, there is evidence that many would be willing to use AI to do so. A survey released this week by Salesforce found that 87% of respondents in the U.S. said they would use an AI agent to help them navigate what can sometimes be difficult processes.

Those agents, which use what is known as agentic AI, can handle routine inquiries, help with straightforward cases and applications and even suggest other benefits or programs that an applicant might be eligible for. That then frees up employees to focus on more complex tasks and applications that still require the human touch. Agentic AI can make the process of applying for benefits and other government programs much less daunting.

Vast majorities are also willing to be automatically enrolled in government programs they qualify for and use pre-filled forms for government services. The data is based on a survey of 1,000 Americans.

“One of the things is understanding the different personas that are interacting with the process,” Nadia Hansen, a global digital transformation executive at Salesforce, told Route Fifty in an interview this week at the company’s Agentforce World Tour event in Washington, D.C. “You have a different way of handling whether it's a resident, whether it's a visitor, whether it's your internal employees. Sometimes government processes are the same for everybody. That's where the gap comes into play, because you're not really addressing or personalizing the journey for the right persona.”

The sometimes-complex processes that applicants for government programs face can be daunting, too. According to the survey data, 38% said it is unclear what assistance or programs are available to them, while 31% said the application process is confusing or hard to navigate. Twenty-eight percent said they do not know where to start.

That confusion and personal intimidation has a steep cost. The White House estimated in 2023 that $140 billion in benefits go unclaimed each year due to complex or outdated processes. For too long, governments have only looked to find single solutions for individual problems or processes, rather than look at the wider picture and how that impacts their programs, Hansen said.

“I'm [as government] going to go find an economic development solution or a grant solution or a licensing permitting solution,” she said. “Before you know it, you have 400 different systems that are not cobbled together, so your data remains in a silo.”

While it may be tempting to rely heavily on AI for benefits programs and other government-run efforts that have been mired in years of delays and hindered by legacy technology, experts have warned that the technology should not be entirely trusted to make life-or-death decisions. Using agentic AI as part of an “omnichannel approach to services,” Hansen said, is key, especially as different generations and different people have different comfort levels when it comes to interacting with technology.

“You have these five different generations, they all want to be served differently,” she said. “When you have the same method that you are using for all these different generations, it does not work. The traditionalists and baby boomers, usually they're just more comfortable walking into a brick-and-mortar building. Great. Let's have the brick and mortar building and have live people there to assist. But then with the newer generations, they don't ever want to interact with anybody.”

Reminding users of the safety and security features with AI agents can help make them more comfortable interacting with one, too.

“Someone uploading sensitive personal information, you can build in empathy,” said Paul Tatum, Salesforce’s executive vice president of global public sector, during a briefing for reporters. “[You can say] ‘You're about to enter into a portion of a conversation that has sensitive personal financial information, please approach that with caution.’ Remind them of the security measures that are being taken by the institution to protect this data, and if they are not comfortable, offer to vector to a human agent.”

Agentic AI also is not intended to replace government employees, but instead to enhance their work and let them focus on other tasks, Salesforce officials said.

“Fundamentally, we do not anticipate or envision that digital labor replaces human labor,” Tatum said. “We do think there will be a blended workforce… The next generation of leaders will be working with dual human and digital labor and we need to think organizationally that way.”

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.